From small details such as text layout to the significant design problems like responsive designs, website usability improves the bottom line of a website. Usability and user experience are often taken the same, but these are not the same.
Virtually, usability defines the question of how user-friendly a website is. From usability testing, developers determine how to target their audience to improve the usability of their site. A good site must be user-friendly and accessible by people on various platforms.
Usability is a way of making technology work for people. Any system, product or device, be it is your business website, mobile application or any device should be easy to use, learn and remember otherwise people will leave it. Website usability refers to the ease of use of a particular website.
To improve the performance of your website, you must understand how users are accessing it. Usability testing is a method to evaluate how easily users can access your site on their respective devices. A website usability test helps to find out the problems that exist so that you can quickly recover them.
Usability Testing Tools
To check the usability of your website, you must use some tools that play a vital role in the success of your site. Using this tool, you can come to know how users interact with your website. Your further actions to improve your website will depend on the result of usability testing.
This one is A/B testing platform that allows the users to track the visits. This tool provides you with a myriad of features such as cross-browser testing, geotargeting, mobile website testing, multivariate testing, and visitor segmentation.
The tool helps the webmasters to edit their site for optimal usability. It is consists of numerous settings and features including skip login that analyzes the response of visitors, exit surveys that discover why your site visitors are not converted and integration capabilities with other tools such as Salesforce and Marketo.
Crazy Egg is click-based user experience tool that offers:
Using this feature, you will find where each visitor clicked on your site.
It shows how far down on your web-page, the visitor scrolls.
It displays the insights about the visitor sources, search terms and relevant element.
This tool has extensive features which make it different from others such as clock heatmaps, targeted feedback forms, mobile feedback, exit surveys, and feedback widget which collect the data via emails.
The tool allows you to test the anonymous users of your website. It offers features such as mobile testing, keystrokes, mouse clicks, voice-over commentary with written feedback, video screencaps and a system usability questionnaire.
Depending on the complexity of the task, you may need experts who can test and analyze the usability result to provide you with insights that are necessary to improve the usability of your website.
At PushFire, we are the leading web design, development and digital marketing company in Oakville. Our team of experts is well versed in the tools and techniques to test your website usability and implement the right strategies to get successful results. Contact us today to know more or hire our experts to improve your site usability.